Services
Marketing channels, tools, budgets, and methods are constantly changing, so you need someone who is adaptable, flexible, and able to evolve with your business needs. My core services are outlined below, but I can fill in other gaps on-demand and I frequently work as a subcontractor supporting other marketers & digital agencies.
Copywriting
Do you need to grow organic traffic to your website or refresh your messaging for improved lead gen & sales? Are you looking to launch or enhance a monthly email newsletter to keep your existing customers engaged and coming back for more?
With a background in print media and journalism paired with eight years of experience writing web copy, company blogs, newsletters, landing pages, ad copy, sales material, contracts & proposals, social media posts, and more, I can write for just about any medium across a diverse range of industries.
I offer various pricing options based on word count, per project, hourly or ongoing retainers, depending on what works best for each client/project. Please get in touch with me for custom pricing.
Digital Marketing Strategy & Mentoring
I work primarily with small—to medium-sized companies, and their problems are almost always the same: They either don’t know where or how to start their digital marketing efforts or how to stay consistent with them to achieve sustainable long-term results.
Together, with your knowledge of the industry and your ideal customers, and my robust experience managing and executing digital marketing campaigns, we can create a clear, testable, and budget-friendly digital strategy. Typically, I focus on identifying the one or two best marketing channels to start testing. Then, we coordinate who will manage and execute the work, whether it be myself, members of your team, or other contractors who specialize in areas I do not.
However, sometimes clients just need someone to bounce ideas off of, create strategies and keep them consistent with a monthly mentoring session. Whatever your needs, I’ll be in your corner to get you launched and stay on track for the long haul.
Google Ads Setup, Management & Mentoring
Although the Google Ads algorithm is getting smarter by the day, and automated bid strategies are becoming the norm for budgets large and small, Google Ads campaigns are still far from “set it and forget it”.
Yes, the days of micromanaging campaigns to edge out the competition via negative keywords and manual bidding are mostly gone; however, the Google Ads ship still needs a captain to steer it clear of wasted budgets and high CPAs. Conversion tracking has also never been more critical than it is now. It requires thorough setup and consistent monitoring when things inevitably break due to privacy laws, website updates, third-party application updates, or Google changing how it collects and reports data.
Whether you need help setting up a new account and understanding which levers to pull over time, training to manage and optimize an account for you or your team, or you require complete management of your ad budget, campaign optimization, and reporting, I can help.
Let’s create something incredible.
Leave me a brief message about how I can be of service to you and I’ll follow up as soon as possible.